The Work
Produce is where I learned it. The work is people, purpose, and the discipline to tell the truth before the quarter forces it. I start with who you are, not only what you do. Sales and structure come after the room can hold them. Produce Therapy was the name I gave this work inside the industry that raised me. The method has not changed. The room has gotten bigger. The practical work is brand building, brand strategy, sales, and marketing. The people have to be able to carry it, or it does not stick.
TLC specializes in the following areas:
- Leadership and culture. Peacemaking, not peacekeeping.
- Brand building and brand strategy. A company should be able to say who it is without a script.
- Sales and marketing. The story, the customer, the close.
- Team and structure. Roles, expectations, the decisions that have been postponed.
- The four pillars, applied. Love & Kindness. Accountability. Expectations. What we Tolerate.
My Approach
- Listen until the real problem shows itself.
- Name what is actually happening. Not the slide. The room.
- Set the standard. Purpose, then expectations, then the plan.
- Stay long enough for the team to own it.